Stonecrest Homes, builder of luxurious Atlanta homes, was recently featured in a Builder Magazine article about builders that have survived and grown in this weak market. In the article, titled “One Step Ahead,” author John Caulfield explained how Stonecrest Homes is not the average startup.
Caulfield wrote, “Starting a home building enterprise in Atlanta, where permits are down more than 80 percent from 2007, might seem like a suicide mission,” wrote Caulfield. “But Stonecrest Homes, with highly computerized operations and a laser focus on market research, isn’t your average startup.”
Stonecrest Homes started in the spring of 2010 and has grown steadily. Starting with 10 communities, the builder has added four more this year for a total of 14.
“Stonecrest owes its success to market research, reputation, focus on operations and not deals, customer service and partnerships including one with EquityLock Solutions,” stated Jim Chapman, co-owner and CFO of Stonecrest Homes.
The partnership with EquityLock Solutions allows the builder to offer Home Price Protection™ to buyers. Home Price Protection™ is a real estate market protection contract that gives homeowners a financial return if their local House Price Index, as reported by the Federal Housing Finance Agency, is lower at the time of sale than when the contract was purchased.
Stonecrest Homes offers 13 floor plans that range from 1,800 to 4,000 square feet. Homes range in price from $150,000 to $500,000 and are located in several communities in Cherokee, Cobb, Fulton, Gwinnett, Hall, Henry and Houston Counties.
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